Company culture seems to be one of those hot topics being brought up across meeting tables all over the globe. Creating company culture, defining your company culture, there are even new executive positions like Chief Culture Officer…
But why is a company’s culture such an important factor today? Mainly because if you want to retain the best talent for your organization, you need to have a positive culture. Let’s face it, we spend a lot of time at the office, interacting with our coworkers. Wouldn’t you rather spend all that time being in a place where you feel good in, doing things you enjoy, and with people you actually like? I know I would.
If you haven’t give any thought to the kind of culture your staffing organization is creating, then it’s time to do so. According to a survey done by Staffing Industry Analysts, “creating a positive company culture has been the third-most correlated with profitability among all the priorities that we track.”
So creating a positive company culture not only creates happy employess, but more productive empoyees, which create a more profitable company. Sounds good, right? There are a lot of different factors that help define a company’s culture. Here are just a few
1. Communication: Keeping everyone on your team on the same page is a must do. Better informed employees are happy employees. Good communication also improves sales and helps with customer service. By giving your team the tools it needs to document the sales process or track customer issues, such as a CRM, you empower people to make better decisions. It’s a win-win for everyone.
2. Flexibility: With all the technology available today, the actual need to be in the office from 8am-5pm is a thing of the past. We no longer need to be chained to our desks to be productive and efficient. Tools like tablets, smartphones, and VPN allow people to work from just about anywhere. By giving your employees the flexibility of working from home when they need to at the times that work best for them, your staff will be happier and more productive. This might be both scary and difficult to think about with security issues that could possibly be encountered, but with the right field-level security and permissions it is possible. Flexibility is especially helpful for salespeople that need to be out on the street meeting with prospects. Consider an investment in staffing software and technology that have mobile capabilities, so your team can access their work whenever and wherever they need to.
3. Teamwork: You need all hands on deck to make a great culture work. This goes from within departments to across the entire organization. When people feel like they are working together for a common goal, more people are willing to step up when the situation calls for it.
4: Core Values: These would be the underlying themes that most, if not all, decisions made in your organization should be based on. It is also what defines the personality of your office. Everyone should know what these values are, from the CEO right down to the interns. If you don’t already have your core values defined, Zappos, the poster-child of great company culture, has a great framework to start you on the right track.
There are many factors that make up a great culture, but one thing is certain, you need to work at creating that culture every day. And it comes from the top down. So, will 2013 be the year that you focus on the culture for your staffing organization? What do you think makes your current company culture great? Share in the comments below.